The image of the inbox on the homepage is a screen grab of actual results we got for a client in Dallas, Texas after just two months of SEO.
Here’s how we increase the number of leads you attract using a combination of:
- Technical SEO (making sure your site is seen)
- On-page SEO (making sure your site looks and feels good)
One of my new clients had a problem. His landscaping website was ranking for keywords and getting dozens of visitors, but only a few leads a month.
He had already tried a few SEO agencies before finding us through a referral.
On the surface, his site looked good. It was built on a Squarespace template, had some neat animations, and a polished design. But underneath, it had some big issues:
- Slow loading time
- A hidden contact form
- Generic copy (“Best landscaper in Dallas” … just like 50 other landscapers in the metroplex)
That’s where we came in.
Our goal was to make his website irresistible to clients by focusing on the changes that deliver the biggest impact with the least effort.
Here’s what we did.
1. Page Speed
Nobody waits for a slow site.
A faster website keeps potential customers around longer and increases the odds they’ll fill out your form.
This also helps a website rank on Google.
2. Persuasive Copy
Copy is just persuasive writing.
It starts by asking: What does the customer want most of all?
Then, speak directly to your customers’ needs using their words.
For landscaping, it’s often straightforward: people want a lush lawn without the work.
Align your strengths with that, and make sure there’s a clear call to action at every step.
3. Social Proof
Google reviews, testimonials, case studies, and even certificates all make a difference.
People want reassurance that others have trusted you and had a great experience.
4. Low Friction
No one wants to give their life story when they fill out a contact form.
Cluttered forms and fancy integrations can actually hurt conversions.
Keep forms short and simple. Ask only what you truly need.
If you’re using FieldPulse or Jobber, their forms tend to be heavy and complex. They also make your site load slower.
We have a work-around for that.
5. Visual Cues
This, but with your online marketing
Show, don’t just tell.
Before-and-after photos (taken from the same angle) are worth more than a paragraph of text.
A gallery of your best transformations should be front and center.
6. Less Is More
Too many animations, flashing lights, and services can harm conversion rates.
Decision fatigue is real. Just like scrolling endlessly on Netflix, too many options can overwhelm visitors.
Simplify the design, the choices, and the messaging.
7. Trust & Safety Signals
People hire those they trust.
Display your licenses, insurance, certifications, or memberships.
Add team photos to make your business feel personal.
Custom badges like “Satisfaction Guaranteed” or “On-Time Promise” can give you an extra edge.
The Results?
After making these changes, our client’s leads tripled.
He saw a 150% ROI on what he paid us, and all without throwing more money at Angie’s List to buy leads.
Why This Works
The truth is, most landscaping companies aren’t doing these things.
By focusing on these 80/20 fixes (the small changes that drive the biggest results), you can stand out in your local market.
Of course, there’s even more you can do, like clear pricing, A/B testing, visual storytelling with videos, easy-to-navigate website structure, advanced lead capture tools, and seasonal landing pages that create urgency.
But these basics alone are often enough to separate you from the competition.
If this feels overwhelming, that’s where we come in.
We help landscaping companies turn their websites into lead-growing gardens.