About Green UP SEO

Our Story: From Entrepreneurs to Digital Marketing Specialists

Back in 2012, we were stuck in desk jobs, watching the seasons change through a window. We liked the work, but wanted more control over our time (most of all, we wanted to go outside). So we took the leap and started our own company.

That’s when we ran into the challenge all new business owners face: marketing. Everyone had a “service” to sell, but few could show real results. At one point, an SEO guy tried to pitch us a single backlink for a thousand bucks. It was impossible to tell who knew their stuff and who was just selling snake oil.

So we ended up doing it ourselves.

Things didn’t go great. Direct mail and print ads had high costs and mixed results. After months of frustration, we started a company blog as a last resort. We had a low opinion of SEO and even lower expectations. One day, our inbox got a lead. A really good one too. It turned out, a blog post we wrote ranked for a high-value keyword. The leads kept coming, even when we were too busy to write new content. It was like discovering fire.

Out of everything we tried, digital marketing, especially SEO had the best ROI.

We just had to stay on top of Google updates and maintain the blog. From there, we learned everything we could about copywriting, keyword research, graphic design, and website development. We jury-rigged a strategy combining content creation and social media promotion along with Google & Facebook Ads, when we needed a quick inflow of business.

This allowed our company to go fully remote, and we slow-traveled for nearly a decade, while providing service to clients around the world.

Then the pandemic hit. We weren’t going anywhere, so we decided to grow our blog until it could be monetized. After a year, we turned our boring company website into a popular blog with over 100,000 monthly visitors.

Organic & Total Traffic Performance of Our Company Blog (Aug 2022-Feb 2023)

We achieved our goal when we were accepted into Mediavine, one of the hardest ad networks to qualify for.

As fate would have it, an old friend of mine was starting a landscaping business and asked for advice. What began as a casual chat turned into a full marketing and SEO project. I wanted to be the help I wish I had when starting out, so I poured everything I knew into his business.

First, I learned his goals and who his ideal customer was. After researching his market, including pain points and the real reasons homeowners hire landscaping companies, I wrote his messaging and built a fast, SEO-friendly website around that information.

Soon after launch, we were talking shop and his phone started blowing up with new leads. He had to cut our call short. I was so proud of what we accomplished together. He removed his phone number from the homepage and switched to contact forms because it simply wouldn’t stop ringing. That’s when I knew we were onto something.

His company now dominates his market. He’s booked for months out and hiring extra staff to keep up with demand. One referral led to another, and before long, we were specializing in small business SEO. We didn’t choose this field, it chose us.

Now our mission is to help small business owners gain the freedom and stability they’ve always wanted by being the high ROI SEO company.

SEO is not just our job, we do this stuff for fun!

We grow blogs in our free time with only a few hours a week.

Organic & Total Traffic Performance of Our New Blog Post-HCU/AI Overview (Sep 2024-Sep 2025)

What Makes Green UP SEO Different?

We were business owners first.

We’ve been in your shoes, trying to get something off the ground with limited time and even fewer resources. We understand the pressure.

We start with research, always.

Every business and market is different. We dig into where you fit so you can attract the right customers before your competitors even see them coming.

All work is done in-house.

Nothing is outsourced to bargain freelancers. We take too much pride in our work.

Your revenue doesn’t determine whether we work with you.

Whether you’re solo or running multiple crews, our goal is the same: help you grow.

We’re reliable.

We believe in saying what we do and doing what we say. We keep our word about deadlines.

We prove ROI every month.

Once your website is up and running, you’ll see exactly who found your business, which messages resonated, and how your marketing dollars turned into revenue.

Small business growth is our specialty.

After years of helping small businesses grow online, we know what works and what's a waste of your budget. That experience gets you results faster.

We see the whole digital ecosystem.

Your website is the center of your marketing landscape. We build it using real research, so it speaks directly to your ideal customers and positions you as the obvious choice.

We value your time.

Our systems are streamlined, clear, and efficient. No extra fluff or hours wasted. We get you up and growing fast.

We speak clearly.

Digital marketing gets complex, but it doesn’t have to be confusing. We spell things out in plain English.

We stay current.

Digital marketers age like milk. We stay on the cutting edge by keeping current with Google updates and new marketing platforms.

We’re results-driven.

We don’t just “do tasks.” We make things right and adjust until the strategy performs.

We believe in value.

Spending more doesn’t always lead to better results. We provide everything you could want in landscaping marketing for an affordable price.

We use the best resources.

We use the optimal website editing platforms that are modern, attractive, intuitive, and adapt perfectly for different screen sizes or devices.

We’re selective, for your benefit.

We only take on clients we believe we can help. It has to be a win-win, or it won’t work.

More Than Marketing.

We bring two decades of real-world business experience, not just theory. With detailed outlines, progress updates, and future recommendations, we keep your business growing.

Still on the fence?

We’d love to chat and find the right growth plan for your business.

TALK TO AN SEO EXPERT